Campaign creative can be very subjective but we do have some recommendations on what can make for successful ROI for the ad. It will depend on the type of business and the intended goal of the campaign. Here are some suggestions based on the Call to Action goal.

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Photos

Photosare key aspect of any ad. This is what catches the person's attention and you should use something that is vibrant and interesting.

Some great free options for images are:

Some great paid options for images are:

Recommended image size: 1,200 x 628 pixels

Your image may not include more than 20% text. Use this tool to check the amount of text in your image if you have any questions: https://www.facebook.com/ads/tools/text_overlay

Content

Content is king in a creative. Here are the recommended character counts per text area as well as tips to stand out. Refer to the image to understand each part of the ad

  • Text: 90 characters

  • Headline: 25 characters - Make this your key selling proposition in 4 words or less

  • Link description: 30 characters

  • Link: 25 characters - Use this for special text that compliments your call to action

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Call Now

This is great if you aim is to generate phone calls to the business usually helpful for lawyers, salons, or any service business which takes appointments. Here is a great example:

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Get Directions

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The Facebook ads will be local and targeted to local people within the area. This is great if you want to get them walking into your business usually helpful for retail storefronts or places with events. Here is a great example:

Learn More

This is great to drive the targeted audience to any digital information. This is great to expose people to your website or a landing page with lead form. Here is a great example:

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